Ways to Optimize Your Enterprise Website SEO for Page Ranking

An enterprise website SEO has the same goal as SEO for regular websites. However, since this is a large-scale website, the techniques have differences. A small business website has a few pages, while an enterprise website has hundreds to thousands of pages. Every service and location has a page for each. SEO for both sites aims to attract more traffic to the website, and get on top of the search engine ranking. An effective enterprise SEO management strategy is needed to achieve this.

Having an enterprise company means that you are a big business, and many people know your name. However, there will also be other enterprises and even small companies that will compete with you. This is why you mustn’t be too complacent when it comes to SEO and keeping your brand known out there because this could make you lose from the competition.

Clients will search for what they need online using the web browser, and those who manage their SEO effectively will make it on top of the search result. These sites are the ones that users will first see, so they get a better chance of being visited. There are various ways on how to improve the SEO of your enterprise website and your page ranking. Here are some of them.

Choose the best keywords for enterprise SEO management

Selecting the right keywords is not only vital for the SEO of small websites but enterprises too. Search for the best long-tail and short-tail keywords that are relevant to your content. Google algorithm is continuously changing and it’s becoming smarter. It’s not enough that you insert the keywords anywhere in your content for the sake of inserting them. The search engine will detect that and it will hurt your ranking. Your keywords must flow naturally in the content.

The relevance of the keywords is another factor. Do not choose the keywords only because they have a high percentage of ranking. If the search engine detects that it is not relevant to your content, it will also affect your placing on the search engine. There are keyword tools that you can use that will help find the appropriate keywords to use on your enterprise website.

Keep in mind the mobile users

An increasing number of users also access the internet and do their search on their mobile devices. Ensure that your enterprise website is responsive. It should load properly on mobile devices. If it doesn’t show properly, users may leave the site right away, which may affect the site ranking. The speed of the site is another thing that could affect the browsing experience of mobile users. If they stay longer on your site, it could tell the search engine that they find what they are looking for, which means that the content is relevant to what they searched for.

Many mobile users also use voice search instead of the typical typing of keywords on the search engine. This relates to the first point, which is the use of the right keywords. Incorporate the words that users will use if searching using voice search. They are more likely to use a different set of words when using voice commands over typing. For example, if searching for the causes of fever, users may type “causes of fever” or “fever causes” on the search engine, while they may use the keywords “what are the causes of fever” in a voice search. Make sure to use it on your content.

Use tools to automate various tasks

Manually working on the SEO of a small website may not be that difficult, but it’s a different story if you are managing an enterprise website. As mentioned, it may contain hundreds to thousands of pages, and it can be challenging to check on them one by one without the help of automation tools. There are various tools that you can use to automate different tasks like a keyword search. Keyword tools may ask you to enter your field or general keywords, and they will generate them for you on your behalf. Plus, you will also find how popular they are, and the competition for those keywords. You may also enter the site of a competing company, and it will show you the popular keywords it uses. Learn from these keywords and see how you can incorporate them in your content, or you may also take advantage of the ones that they do not use to get a better ranking there.

Other tools will also automatically check the different areas of your enterprise website to look at some problems like broken links. It will be hard to do that manually on each page and each part of the site. The process will be quicker using a tool, so you can immediately correct the issues, which might affect your page ranking.

Create quality content

High-quality content will help drive more traffic to your website, and higher traffic, especially coming from backlinks and direct traffic will help increase your search engine. Direct traffic is the traffic that comes from users who do not use the search engine to go to your site. They know your website so they type it directly in the address bar of the web browser. It tells the search engine that these people know your website, which makes it think that you are an authority in your field. Users are more likely to keep visiting your site if they find it helpful or interesting. Your content is what will keep them coming back.

You get traffic from backlinks when users click links from third-party websites and they are redirected to your enterprise website. Getting backlinks from authority sites will also help increase your ranking because it will show that you are also a trusted name in your field, being associated with the said sites. Again, the best way to have backlinks from these sites is by providing quality content. Check internal links as well, or links that direct to the other pages on your site. It will help improve the ranking of your target pages.

SEO management for enterprise websites is an ongoing process. Rankings can easily change, as websites compete to be on top. Do not let your guard down, and keep working on your SEO to get a better page ranking.